Meta ads for car dealerships
Video-led awareness and lead ads for test drives and model launches.
Creative for automotive
Walkaround Reels, offer-led carousels, and customer delivery stories outperform static stock shots. Retarget video viewers with test-drive lead forms.
Audience layers
- •Geo-radius around dealership catchment
- •Retarget site and configurator visitors
- •Lookalikes from past test-drive leads when volume allows
Key takeaways
- ✓Video hooks drive lower-funnel retargeting efficiency
- ✓Lead forms should ask model preference and timeline
- ✓Align offers with inventory pressure