Google Ads for car dealers
High-intent search for models, offers, and service appointments.
Campaign structure
Split by model line, used vs new, and service vs sales. Mumbai commuters search on mobile during drive-time — call-only ads often outperform forms for service.
Tracking setup
- •Call tracking numbers per campaign
- •GA4 events for form and click-to-call
- •Offline import for closed deals where CRM allows
Key takeaways
- ✓Model-specific ad groups improve quality score
- ✓Service campaigns need call-first mobile UX
- ✓Measure cost per test drive or service booking