Real Estate · Navi Mumbai
Township Developer — Kharghar Corridor
Representative profile — illustrative metrics.
Challenge
Launch campaigns reached Mumbai audiences but conversion from Navi Mumbai residents — the actual buyer profile — was weak.
Strategy
Hyper-local creative and geo-fenced lead capture for Navi Mumbai micro-markets and commuter corridors.
Execution
- →Lifestyle and connectivity-led creative for township buyers
- →Geo-targeted Meta lead ads by pin code clusters
- →Dedicated landing pages per micro-market
- →WhatsApp handoff scripts for sales teams
Channels: Meta Lead Ads · Landing Pages · Geo targeting
Results
3× uplift (illustrative)
Qualified site-visit requests
Navi Mumbai pin codes
Geo focus
90 days
Timeline
Illustrative outcome: 3× improvement in qualified site-visit requests from Navi Mumbai pin codes within 90 days.