Real Estate · Mumbai
Luxury Real Estate Group — Western Suburbs
Representative campaign profile. Client name withheld for privacy. Metrics are illustrative until verified case data is published.
Challenge
High follower counts but weak enquiry quality. Listings looked identical to every competitor — drone shots and generic 'just listed' posts with no agent authority.
Strategy
Reposition from listing noise to agent thought-leadership and high-intent search capture for Western Suburbs buyers.
Execution
- →Neighbourhood market analysis Reels and educational carousels
- →Google Search campaigns on high-intent property keywords
- →Landing pages aligned to micro-market intent
- →Retargeting for site visitors who viewed configuration pages
Channels: Meta · Google Search · Content
Results
400% lift (illustrative)
Educational content engagement
Agents cited video updates in site visits
Buyer behaviour shift
90 days
Optimization window
Illustrative outcome: stronger enquiry conversations tied to market education — not just listing reach.