Capability
Performance Marketing
Meta + Google ads that drive qualified leads
We run performance-led campaigns on Meta and Google that target real business outcomes — qualified leads, enquiries, and conversions — not vanity metrics. Strategy, creative, media buying, and optimization under one accountable team.
What's included
Deliverables and workflows we run for performance marketing — aligned to leads and ROI, not vanity reporting.
Full-funnel campaign strategy across Meta and Google
Audience research, targeting, and budget allocation
Ad creative direction and performance creative testing
Landing page and conversion path alignment
Weekly optimization and transparent ROI reporting
FAQs — Performance Marketing
- How much should a Mumbai business spend on Meta and Google ads?
- Budget depends on category competition and lead value. We typically start with a test budget to establish CPL benchmarks, then scale spend against qualified lead volume and ROAS — with weekly optimization rather than set-and-forget campaigns.
- Do you manage both Meta and Google ads?
- Yes. We run full-funnel performance campaigns across Meta (Facebook and Instagram) and Google (Search, Display, and YouTube where relevant) with unified reporting on leads and conversion.
- How do you measure performance marketing ROI?
- We track qualified leads, cost per lead, conversion to sales, and revenue attribution via GA4 and ad platform data — not impressions or engagement alone.
Ready to scale your digital presence?
Book a free 30-minute discovery call. No hard pitch, just a strategic review of where you are and how the KPro Growth Engine can help.