Google Ads for insurance lead generation
Capture buyers searching for term, health, and motor products with intent-matched landing pages.
Search intent mapping
Structure campaigns by product line and buyer urgency — renewal windows, new policy research, and comparison queries need different ads and pages.
Landing page essentials
Each product line needs:
- •Clear coverage summary without prohibited claims
- •Click-to-call and form paths with source tracking
- •Mobile-first layout — majority of insurance search is mobile in Mumbai
Key takeaways
- ✓Split campaigns by product line for message match
- ✓Call-only ads work for urgent motor and health queries
- ✓Track qualified leads in CRM, not just Google conversions