Google Ads for builders and developers
Capture buyers actively searching configuration, location, and developer name.
Keyword architecture
Structure campaigns by project, micro-market, and configuration — message match on landing pages is critical for quality scores and conversion rate.
Landing page requirements
- •RERA and project facts above the fold
- •Site-visit CTA with calendar or WhatsApp handoff
- •Mobile speed under 3 seconds on 4G
- •Conversion tracking for calls and forms
Key takeaways
- ✓Separate ad groups per configuration band
- ✓Call extensions for high-intent mobile searchers
- ✓Track site visits as the primary conversion event