B2B / Technology · Pune
B2B IT Services — Pune PCMC
Representative profile — illustrative metrics.
Challenge
Outbound-heavy sales motion; inbound digital was an afterthought with no attribution model.
Strategy
Category SEO, high-intent Google Search, case-study landing pages, and ABM retargeting.
Execution
- →Category and solution SEO content hubs
- →Google Search for high-intent B2B keywords
- →Case-study landing pages for vertical proof
- →Retargeting for account-based segments
Channels: SEO · Google Search · Retargeting
Results
Measurable within 90 days (illustrative)
Inbound demo requests
Digital leads in quarterly targets
Sales adoption
Outbound → inbound blend
Motion
Illustrative outcome: measurable inbound demo requests; sales team adopted digital-sourced leads in targets.