Hospitality · Karjat
Boutique Stay — Karjat
Representative profile — illustrative metrics.
Challenge
Beautiful property but 80% bookings via OTAs with high commission drag and weak direct brand recall.
Strategy
Seasonal Meta campaigns to Mumbai weekend audiences with direct booking offers and experience-led Reels.
Execution
- →Seasonal campaigns targeting Mumbai weekend travellers
- →Experience-led Reels showcasing property differentiators
- →Direct booking offers with WhatsApp confirmation
- →Repeat guest list building for weekends
Channels: Meta · Reels · WhatsApp
Results
30% shift in peak season (illustrative)
Direct bookings
Reduced commission drag
OTA dependency
Mumbai weekend travellers
Audience
Illustrative outcome: 30% shift toward direct bookings during peak season; stronger repeat weekend guest list.