Retail · Badlapur
Neighbourhood Retail Chain — Badlapur
Representative profile — illustrative metrics.
Challenge
Single-store success but zero digital playbook for a second location launch.
Strategy
Geo-targeted store-opening campaigns, local visibility, and WhatsApp loyalty for repeat buyers.
Execution
- →Store-opening Reels and awareness bursts
- →Google Local visibility for new catchment
- →WhatsApp loyalty list for repeat customers
- →Offer rotation tied to footfall goals
Channels: Meta · Google Local · WhatsApp
Results
Matched targets in 6 weeks (illustrative)
New store footfall
Replicable launch system
Playbook
Meta + Local + WhatsApp
Channels
Illustrative outcome: new store matched first-store footfall targets within 6 weeks of opening.